4MEDIA GROUP APPOINTS ALEX HINOJOSA AS EXECUTIVE VICE PRESIDENT OF INTEGRATED SERVICES
As 4media group continues to grow, it is pleased to announce the appointment of Alex Hinojosa as its new Executive Vice President (EVP) of Integrated Services.
As 4media group continues to grow, it is pleased to announce the appointment of Alex Hinojosa as its new Executive Vice President (EVP) of Integrated Services.
Please note post-production is not a magic wand. It will not repair, recreate, nor replace any content or the quality of what was captured during production. Excessive or inexperienced use may result in poor quality. Use responsibly.
Atomik Research, the in-house market research agency within 4media group, is thrilled to announce the appointment of Anna Ginovker as its new Senior Vice President (SVP) of Research.
Having worked in communications for the majority of my career, I’ve witnessed firsthand how advancements in technology continue to change the landscape of storytelling. We’ve evolved from print to digital and from long-form video to shorts. At every turn, there are pop-ups and flashing signs begging us to get our messages out there – fast! And keep it short!
In the realm of media campaigns, having the right eyes and ears on your product can make or break your success. While major cities like New York, Los Angeles, and Chicago may seem like the ideal spots to showcase your brand, the real question is: Are they where your audience resides?
Journalism and public relations… Two different industries, but surprisingly, they are much more alike than they seem. As a former-journalist-turned-PR-professional, I’m here to share how former news staffers are the perfect complement to your PR and marketing teams. I spent years working in newsrooms at both the local and network levels.
In the ever-evolving landscape of digital marketing, email remains a cornerstone strategy for reaching and engaging customers directly. However, the effectiveness of email marketing hinges on deliverability - the ability of your emails to reach the inbox without being flagged as spam or rejected by email service providers.
The pharmaceutical and healthcare industry faces an uphill battle in dealing with misinformation. Healthcare comms pros must continue to share their brand’s voice to gain and keep the trust of key constituents. Taking proactive steps can lead to impactful gains in this battle – and the tactics to get there can include earned media, research and insights.
It's no secret that influencer marketing has exploded in recent years. But as we enter 2024, the landscape is shifting once again. Gone are the days of staged perfection and fleeting partnerships. Today, brands are seeking authentic connections and measurable results, demanding a new breed of influencer marketing that's both engaging and effective.
As PR professionals, we hear it all the time: the home run, end goal and main metric for success is an appearance on a top market or national outlet. But if you want access to “the biggies,” you need a dynamic story and charismatic guest.